{"id":7213,"date":"2021-05-18T09:26:02","date_gmt":"2021-05-18T00:26:02","guid":{"rendered":"https:\/\/y-com.info\/contents\/?p=7213"},"modified":"2021-06-24T10:18:30","modified_gmt":"2021-06-24T01:18:30","slug":"%ef%bd%97eb%e5%ba%83%e5%91%8a%e3%82%92%e5%87%ba%e3%81%99%e3%81%a8%e3%81%8d%e3%81%ab%e5%bf%85%e9%a0%88%e3%81%ae%e8%80%83%e3%81%88%e6%96%b9%e3%80%81ltv%ef%bc%88life-time-value%ef%bc%89%e3%81%ab%e3%81%a4","status":"publish","type":"post","link":"https:\/\/y-com.info\/contents\/?p=7213","title":{"rendered":"\uff37EB\u5e83\u544a\u3092\u51fa\u3059\u3068\u304d\u306b\u5fc5\u9808\u306e\u8003\u3048\u65b9\u3001LTV\uff08Life Time Value\uff09\u306b\u3064\u3044\u3066"},"content":{"rendered":"<p><span class=\"anchor\"><a id=\"anc_01\"><\/a><\/span><\/p>\n<section class=\"entry__section\">\n\u4eca\u56de\u306f<strong>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3068\u3063\u3066\u91cd\u8981\u306aLTV\uff08Life Time Value\uff09<\/strong>\u3068\u3044\u3046\u8a00\u8449\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\nLTV\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a00\u308f\u308c\u308b\u3082\u306e\u3067\u3059\u3002<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u306e\u8a00\u8449\u306f\u6a2a\u6587\u5b57\u3067\u9577\u3044\u540d\u524d\u304c\u591a\u3044\u306e\u3067\u3001\u5927\u4f53\u306f\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u4f55\u6587\u5b57\u304b\u3067\u7701\u7565\u3055\u308c\u3066\u8868\u73fe\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<br \/>\nWEB\u5468\u308a\u3060\u3068\u3001CTR\u3068\u304bCPC\u3068\u304b\u3088\u304f\u898b\u304b\u3051\u307e\u3059\u3002<br \/>\n\u3053\u306e\u3042\u305f\u308a\u306e\u8a00\u8449\u306f\u4f1a\u8b70\u306e\u4e2d\u3067\u666e\u901a\u306b\u51fa\u3066\u304d\u305f\u308a\u3059\u308b\u3093\u3067\u3059\u304c\u3001<br \/>\n\u8a00\u8449\u304c\u77ed\u3044\u3060\u3051\u306b\u300c\u306a\u3093\u304b\u8a00\u3063\u305f\uff1f\u300d\u307f\u305f\u3044\u306a\u611f\u3058\u3067\u534a\u5206\u304f\u3089\u3044\u306e\u4eba\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u307e\u307e\u9032\u3093\u3067\u308b\u306e\u3067\u306f\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\uff37<\/p>\n<h2 class=\"section__title\">\u7701\u7565\u3055\u308c\u305f\u8a00\u8449\u306e\u899a\u3048\u65b9<\/h2>\n<p>\u3061\u306a\u307f\u306b\u3001\u7701\u7565\u5f62\u306f\u899a\u3048\u3089\u308c\u3093\uff01\u3068\u3044\u3046\u4eba\u3082\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u899a\u3048\u308b\u30b3\u30c4\u3067\u3059\u304c\u3001\u5fc5\u305a\u7701\u7565\u3059\u308b\u524d\u306e\u8a00\u8449\u3082\u4e00\u7dd2\u306b\u77e5\u3063\u3066\u304a\u304f\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u610f\u5473\uff08\u65e5\u672c\u8a9e\uff09\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024<br \/>\n\u82f1\u8a9e\uff1aLife Time Value<br \/>\n\u7701\u7565\uff1aLTV<\/p>\n<p><strong>\u304b\u306a\u3089\u305a\u3053\u306e\u30bb\u30c3\u30c8\u3067\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046<\/strong>\u3002<br \/>\n\u4f1a\u8a71\u3084\u30c6\u30ad\u30b9\u30c8\u3068\u3057\u3066\u66f8\u304f\u3068\u304d\u306f\u7701\u7565\u3057\u305f\u5f62\u3092\u4f7f\u3044\u307e\u3059\u304c\u3001\u982d\u306e\u4e2d\u3067\u306f\u65e5\u672c\u8a9e\u306e\u610f\u5473\u3084\u82f1\u8a9e\u3067\u306e\u8a00\u8449\u304c\u6d6e\u304b\u3093\u3067\u3044\u307e\u3059\u3002<br \/>\n\u50d5\u306e\u5834\u5408\u3001\u982d\u306e\u4e2d\u3067\u6b21\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u8a9e\u306e\u610f\u5473\u3000\u2192\u3000\u82f1\u8a9e\u306b\u7ffb\u8a33\u3000\u2192\u3000\u7701\u7565\u5f62<\/p>\n<p>\u96e3\u3057\u3044\u5358\u8a9e\u306f\u3042\u307e\u308a\u4f7f\u308f\u308c\u306a\u3044\u306e\u3067\u3001\u65e5\u672c\u8a9e\u306e\u610f\u5473\u304b\u3089\u985e\u63a8\u3059\u308b\u3068\u982d\u306e\u4e00\u6587\u5b57\u304c\u51fa\u3066\u304d\u305f\u308a\u3057\u307e\u3059\u3002<br \/>\n\u982d\u306e\u4e00\u6587\u5b57\u3067\u3082\u51fa\u3066\u304f\u308b\u3068\u601d\u3044\u51fa\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<h2 class=\"section__title\">LTV\uff08Life Time Value\uff09\u3068\u306f<\/h2>\n<p>LTV\u306fLife Time Value\u306e\u7701\u7565\u3067\u3059\u3002<br \/>\n<strong>\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d<\/strong>\u3068\u3044\u3046\u3082\u306e\u3067\u3001\u76f4\u8a33\u7684\u306b\u66f8\u304f\u3068<strong>\u300c\u304a\u5ba2\u3055\u3093\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u652f\u6255\u3063\u3066\u304f\u308c\u308b\u3060\u308d\u3046\u91d1\u984d\u300d<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>LTV\u306e\u8003\u3048\u65b9\u3092\u6301\u3066\u308b\u3068\u3001\u304a\u5ba2\u3055\u3093\u4e00\u4eba\u4e00\u4eba\u306e\u672c\u5f53\u306e\u4fa1\u5024\u304c\u5206\u304b\u308b\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u975e\u5e38\u306b\u91cd\u8981\u306a\u3093\u3067\u3059\u3002<br \/>\n\u3053\u306e\u4eba\u306f\u3044\u304f\u3089\u306e\u3082\u306e\u3092\u8cb7\u3046\u3060\u308d\u3046\u304b\uff1f\u3068\u3001\u3069\u3046\u3057\u3066\u3082\u8fd1\u8996\u7684\u306a\u76ee\u5148\u306e\u91d1\u984d\u306b\u3068\u3089\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001<strong>\u751f\u6daf\u4fa1\u5024\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3082\u3063\u3068\u6226\u7565\u7684\u306a\u8cbb\u7528\u306e\u8003\u3048\u65b9\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059<\/strong>\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u30cd\u30c3\u30c8\u5e83\u544a\u3067500\u5186\u306e\u3082\u306e\u58f2\u3063\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002<br \/>\n500\u5186\u306e\u3082\u306e\u3092\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u5229\u76ca\u3092\u51fa\u3057\u3066\u58f2\u308d\u3046\u3068\u601d\u3063\u305f\u3089\u3001500\u5186\u4ee5\u4e0a\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308b\u3068\u8d64\u5b57\u3067\u3059\u3088\u306d\u3002<br \/>\n\u203b\u5229\u76ca\u306f\u3082\u3063\u3068\u8584\u3044\u306e\u3067\u3059\u304c\u3001\u7c21\u5358\u306b\u8003\u3048\u308b\u305f\u3081\u306b\u58f2\u308a\u4e0a\u3052\u3068\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059<br \/>\n\uff11\u30af\u30ea\u30c3\u30af100\u5186\u3068\u3057\u3066\uff15\u30af\u30ea\u30c3\u30af\u3054\u3068\u306b\u58f2\u308a\u4e0a\u3052\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3001\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u306f\u5229\u76ca\u304c\u51fa\u305d\u3046\u306b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3060\u3001\u4e00\u5ea6\u8cb7\u3063\u3066\u3082\u3089\u3063\u305f\u304a\u5ba2\u3055\u3093\u306f\u30ea\u30d4\u30fc\u30c8\u738770%\u3067\u3001\u5e73\u5747\uff12\uff0c\uff13\u5e74\u306f\u4f7f\u3063\u3066\u3082\u3089\u3048\u308b\u5546\u54c1\u3060\u3068\u3057\u305f\u3089\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\uff12\uff0c\uff13\u5e74\u3067\uff11\uff10\u56de\u304f\u3089\u3044\u8cb7\u3044\u66ff\u3048\u308b\u3068\u3059\u308b\u3068\u3001<\/p>\n<p>1000\u5186\u00d710\u56de\u00d770\uff05=7,000\u5186<\/p>\n<p>\u304f\u3089\u3044\u306e\u4fa1\u5024\u306f\u3042\u308a\u305d\u3046\u3067\u3059\u3002<br \/>\n<strong>\uff11\u4eba\u306e\u304a\u5ba2\u3055\u3093\u3092\u624b\u306b\u5165\u308c\u308b\u30687,000\u5186\u306e\u4fa1\u5024\u304c\u3042\u308b\u3068\u898b\u308c\u308b<\/strong>\u308f\u3051\u3067\u3059\u306d\u3002<br \/>\n\u3053\u306e\u6570\u5b57\u304cLTV\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u3002<br \/>\n<strong>LTV\u304c\u308f\u304b\u308c\u3070\u3001\u3044\u304f\u3089\u307e\u3067\u5e83\u544a\u8cbb\u3092\u51fa\u305b\u308b\u306e\u304b\u3092\u51fa\u305b\u307e\u3059<\/strong>\u306d\u3002<br \/>\n\u203b\u53b3\u5bc6\u306b\u306f\u4eca\u306e\uff11\u4e07\u5186\u3068\uff15\u5e74\u5f8c\u306e\uff11\u4e07\u5186\u3067\u306f\u4fa1\u5024\u304c\u9055\u3046\u306e\u3067\u3001\u6b63\u78ba\u306b\u306f\u305d\u3046\u3044\u3063\u305f\u3053\u3068\u3082\u8003\u616e\u3057\u3066\u8a08\u7b97\u3057\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>LTV\u306e\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u304f\u308b\u3068\u3001\u4eca\u307e\u3067\u3068\u9055\u3063\u305f\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong>\u3002<br \/>\n\u5229\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u5e83\u544a\u8cbb\u3092\u3067\u304d\u308b\u3060\u3051\u4e0b\u3052\u305f\u3044\u3002<br \/>\n\u305d\u306e\u305f\u3081\u306b\u30af\u30ea\u30c3\u30af\u7387\u3092\u3042\u3052\u305f\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u305f\u308a\u3068\u3044\u3046\u3053\u3068\u3092\u3057\u307e\u3059\u3002<br \/>\n\u305d\u308c\u81ea\u4f53\u306f\u5fc5\u305a\u5fc5\u8981\u306a\u3053\u3068\u306a\u3093\u306a\u306e\u3067\u3059\u304c\u3001\u3082\u3046\u4e00\u65b9\u3067\u3053\u306eLTV\u3092\u4e0a\u3052\u3066\u3044\u304f\u3068\u3044\u3046\u3053\u3068\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u521d\u3081\u306b\u58f2\u308b\u5546\u54c1\u306f\u3067\u304d\u308b\u3060\u3051\u5b89\u304f\u3057\u3001\u305d\u306e\u5f8c\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u305f\u308a\u3088\u308a\u5229\u76ca\u7387\u306e\u9ad8\u3044\u5546\u54c1\u306b\u4e57\u308a\u63db\u3048\u3057\u3066\u3082\u3089\u3063\u305f\u308a\u3057\u3066LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3002<br \/>\n\u8cc7\u6599\u8acb\u6c42\u306e\u3088\u3046\u306a\u7121\u6599\u3067\u914d\u308b\u3082\u306e\u3067\u3055\u3048\u3001\u5951\u7d04\u7387\u3068\u751f\u6daf\u4fa1\u5024\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u304a\u91d1\u3092\u304b\u3051\u3066\u307e\u3067\u96c6\u5ba2\u304c\u3067\u304d\u308b\u3093\u3067\u3059\u3002<\/p>\n<p>LTV\u306e\u8003\u3048\u65b9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u52d5\u304f\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u3067\u305c\u3072\u77e5\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u304a\u91d1\u306e\u8a71\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30d6\u30ed\u30b0\u3092\u66f8\u304f\u6642\u3082\u540c\u3058\u3088\u3046\u306a\u8003\u3048\u65b9\u3067\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4fdd\u3066\u307e\u3059\u3002<br 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